Ground Game: EIS ran historic ground game operations in 2014 and 2016, creating such a dominant turnout Republican advantage in 2014 that it drove unexpected victories in down-ballot races. In 2016, Coffman’s ground game focused heavily on persuasion of swing voters, helping lead Coffman to outperform both Hillary Clinton and Donald Trump in the district. In 2016, Coffman’s ground game also helped turn an initial 5% Democratic turnout advantage into a Republican turnout advantage by Election Day.
Whereas Hillary Clinton’s presidential campaign reportedly relied solely on data models and polls to determine who they should be communicating with, EIS knew exactly what voters were thinking about Congressman Coffman and the issues in the race – because we went to thousands of their homes and asked. This allowed the campaign to develop personalized messaging for targeted swing voters that led to Congressman Coffman receiving 35,000 more votes than Donald Trump in the 6th Congressional District.